A one-hour documentary exploring the indispensable
link pharmacists provide between health care and patient medication use.
Pharmacists: Unsung Heroes traces the history and developments
of pharmacy while providing a deeper understanding of the resources
provided by pharmacists in hopes of encouraging more people to enter the
field whether in community pharmacy, research or academic education.
The program will broadcast nationwide this fall on public television
stations, kicking off a campaign to raise public awareness for the
modern practice of pharmacy and a recruitment effort to generate
interest among young people in a career in pharmacy.
Impact
The impact of the Pharmacists: Unsung Heroes project relies
on the efforts and creativity of members from partnering organizations
in utilizing the materials and creating opportunities for direct contact
with young people, creating new understanding and respect for
pharmacists, and inspiring the brightest to enter the profession.
Support
Pharmacists: Unsung Heroes was produced by WLIW New York Public
Television in association with Parenteral Drug Association Foundation
for Pharmaceutical Sciences, Inc. (P.D.A. Foundation) and made possible in part by
the following sponsors: American Association of Colleges of Pharmacy;
Pfizer US Pharmaceuticals, Pfizer Inc; American Society of Health-System
Pharmacists; Monster®; Nina Dale Demuth Fund; Roche; American
Pharmacists Association; Lachman Enterprises, Inc.; Pall Corporation;
Wyeth Pharmaceuticals; and Macy's.
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Additional Resources
A 20-minute companion video for educators targeted for students in
grades 9-12 who might consider a career in pharmacy will be available to
high schools through their local public television station's
Instructional Television Services (ITV) department.
A Teacher Guide will also accompany the companion video to
help local educators facilitate use of the program. It will be available
to download at http://www.wliw.org/pharmacists/.
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Air Dates & Times
WLIW21, New York
Premiere:
Tues., October 11
8:00 p.m.
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Repeats:
Tues., October 11
12:00 a.m.
Sat., October 15
3:00 p.m.
Sun., October 16
2:00 a.m.
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